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GMAC-RFC Knockout Challenge

>> Click here to take the quiz

We produced this boxing quiz to promote GMAC-RFC’s new online 'instant decision' mortgage application system. This Flash based quiz featured on the web, and as an event kiosk.

This is essentially a cross between a boxing game and a 'Who Wants To Be a Millionaire' style quiz. In a fun, yet factual manner the participants' knowledge of the application is tested. Get an answer wrong and the participant is hit by the
GMAC-RFC champion.

The quiz culminated in a data capture and viral element which gave participants the chance to win a major prize or forward to
their friends.

The quiz was developed for Abstracts.